Sunday, February 27, 2011

The Separation of Church And Zynga: Wedding Chapels Stripped From CityVille

Zynga made a small but fascinating change to its young-yet-ubiquitous game CityVille over the weekend. Players could previously buy “Wedding Chapels,” which looked like small country churches but without a cross or other religious symbols, to add to their city. But the virtual item has been removed and replaced with the more secular and nondescript “Wedding Hall.” With two gold ring things that somehow makes me think only of McDonalds.
Err, ok.
I asked Zynga if this was in response to complaints, or otherwise why they did this. No comment from them so far. They could, of course, simply add other icons for other religions, and let people choose.
But perhaps even that would be too insensitive. Players who had previously purchased the Wedding Chapel still have it, but it’s also been renamed to “Wedding Hall.” Presumably friends visiting the city might get offended.

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